The INBOUND MARKETING MANAGER will activate our database through marketing campaigns: financial advice, credit advice and product sales.

Experience required:

• Marketing and Consumer focus
• Ensure compliance with e-mail marketing regulations, such as CAN-SPAM
• Budget management and cost optimization.
• Essential experience in E-mails, SMS, Push notifications, Marketing automation
• Relevant experience leading lifecycle, CRM and Loyalty strategies
• Experience in tools like Customer.io, Hubspot, Braze, Autopilot, etc.
• Analytical skills and knowledge to read data, understand and turn it into actions.

Responsibilities

• Design and implement customer acquisition/retention, recovery and loyalty strategies
• Analyze touch points with the products and maximize commercial opportunities
• Partner and collaborate with cross-functional teams, including acquisition, analytics, customer, technology and data
• Implement and optimize the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle
• Work closely with all departments to ensure the CRM works effectively for all aspects of the products
• Manage and monitor data acquisition strategy in line with Group recommendation
• Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
• Execute local CRM Programs
• Create local CRM programs to engage consumer in line with local specifics
• Maximize efficiency & costs: migrating when necessary to lower cost mediums
• Enhance local business opportunities through external partnerships

Qualifications

• 3+ years related experience in Marketing/Loyalty/Performance Marketing/Data Analysis/CRM/Business Intelligence
• 4+ years in managing CRM programs required, experience in fintech/ startup environment preferred
• Prior managerial/supervisory experience
• Strategic thinker who can translate top line objectives into initiatives that can drive results
• Creative mind with the ability to think out of the box, while ensuring that projects achieve key business results
• Analytical with the ability to synthesize complex or diverse information, collect and research data, use intuition and experience to complement data
• Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and follow-thru in addressing issues
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
• Strong verbal and written communication skills
• Demonstrated collaborative skills and ability to work well within a team
• Ability to work with and influence peers and senior management
• Ability to work in a fast-paced and deadline-oriented environment
• Self-motivated with critical attention to detail, deadlines and reporting